We know YOU are on board with accessibility, but how do you convince your clients, the CEO and other stakeholders?
This quiz will help you think through some of the arguments, and build a solid case for accessibility. As each case is different, you’ll need to take your own approach. That might be a presentation, a workshop or mentoring.
The correct answer is Web Content Accessibility Guidelines.
Disabled people just want to use the web, and the guidelines help designers and developers make this easy. The Guidelines are a tool that can help make the accessible web. But accessibility is more than guidelines. It's about making a good experience for disabled people.
There are three levels - A, AA and AAA, with a total of 78 guidelines. We'll show you how to easily incorporate the most important ones with Webflow and then continue to cover the rest.
If accessibility is just nice to have, then sometimes it’ll be pushed to the back of the queue, if we have time at the end. Which there never is.
Don’t ask "what’s the minimum legal requirement?" or "what do we have to do?". Disabled people are real and want to use the web you build. Give them some respect. And the chances of them taking you to court are very slim. If they can’t use your site, they’ll just go somewhere else.
Look at the organisation's mission statement, the blurb in your policies, speeches by anyone high-up. Look for implied inclusion, and use this as your argument for accessibility. Domino’s Pizza has a list of values, one of which is “Do the right thing, because it's the right thing to do“. But they still want to argue that it is not clear that making their website accessible to blind people is failing the Americans with Disabilities Act 1990.
The social model of disability suggests that people aren't disabled, they have impairments. But they are disabled by bad decisions made by designers and developers. A product as a concept is accessible to everyone until it gets designed. Development decisions filter people out, rather than accessibility being added.
Whether you go straight from pencil and paper sketches or Figma designs to Webflow, it’s great to think about accessibility from the big concepts - color, size, keyboard, forms, alternatives to visuals (that's hard when you’re a visual designer, no?). Remember, the whole web is accessible, until you start designing.
There are lots of disabled people, and they do spend money. But proving the ROI is hard. Because knowing who is disabled is hard.
The total disposable income for working-age people with disabilities is about $490
billion in the USA.
In the UK it's £11.75 billion.
There isn't an exact correlation between SEO and accessibility but Google bots depend on good heading structure, alt text, link text, and title tags to index sites. If you want to improve your free ranking then progressive enhancement is the way to go.
Robustness is accessibility speak for the way your site works on different devices.
By developing your site well you can make sure it displays how you want on any device. So if you want Apple to display your site on their Watch you need to build it with good region tags. That way it will display the right content for the right device.
High contrast is super important, especially when you add strong ambient light. Optimise for one-handed use on small screens. Twitter and Facebook stats say that over 80% of all posted videos are viewed with the sound off... so make sure there are captions.
If you make it so that the words, the images, the videos can all be consumed in different ways you’re building the accessible web. And that’s good for everyone.
Domino's Pizza now have an app for every device - you can order on any hardware, including while driving home in your Ford.